ABOUT

I didn't start in a boardroom. I started with a sketchpad.

Born in Odisha, raised across cities, and shaped by two of India's most respected institutions - a B.Des in Fashion Communication from NIFT Mumbai (2019) and an MBA from IIM Udaipur (2026) , my career has always lived at the intersection where creative instinct meets strategic rigour.

Most marketers learn how to sell a brand. I learned how a brand breathes - how it looks, feels, speaks, and stays in a consumer's memory- before I ever ran a single campaign. That design-first foundation is my unfair advantage. I read the consumer's eye and the CFO's spreadsheet with equal fluency.

Today, with 4+ years across D2C, e-commerce, and retail, I don't just build campaigns, I build brand equity. Strategies that don't just win attention. They win market share, customer loyalty, and category leadership.

Because in a world drowning in content, the brands that stay are the ones built with both heart and data.

That's exactly what I do.